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Brands Pin Hope On Pinterest
The recent emergence of Pinterest onto the online scene may profoundly change the way brands engage with consumers. The website, which, according to Forbes, is now the third most popular social network...
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The most digitized Super Bowl ever
This year’s Super Bowl will mark several digital firsts. Not only will the game itself be streamed online for the first time, but advertisers will be looking to social media and digital technology...
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Brands Like Me
In recent months a slew of trendy new websites have popped up, aiming to help consumers with their future shopping needs. No, not with daily deals, but with product and brand discovery. Sites like...
View ArticleFacebook Commerce
Facebook Commerce Over the past several years, Facebook has created a destination that is central to the lives of over 750 million Internet users across the world. This scale, along with its ability to...
View ArticleSocial Shopping
Not too long ago, shopping used to be a mostly isolated activity, especially online. However, the rise of social networks and the smartphone revolution are ushering in a new age of consumerism where...
View ArticleTop 5 Takeaways From Ad:Tech
Ad:Tech is one of the leading digital conferences, focusing on the intersection between advertising and internet technology. The worldwide shows feature keynote speakers, panels, and workshops to...
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Consumers Don’t Buy Anymore. They Rent
A decade ago, for the consumer looking to acquire the latest fashion label or product, the allure of the local shopping mall was irressitible. Today, however, the age of renting is upon us. Smart...
View ArticleIndia Plugs In Without Wires
A new report from the Telecoms Regulatory Authority of India shows incredibly fast growth in access to the Internet via mobile devices. According to the report, the number of people surfing the net via...
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The New Age of Digital Reader Apps
For the past couple of years the loudest debate in the media industry was whether or not the publishing industry was going to survive. The introduction of the iPad and the excitement in the tablet...
View ArticleMTV Fights Digital Abuse with “A Thin Line”
Shock, mourning and outrage are just some of the emotions that have followed in the wake of the tragic death by suicide of six gay male teenagers within a four-week period last month in the U.S. The...
View ArticleThe Wharton Interactive Media Initiative Takes On The World (and its Data)
The emergence of the consumer Internet and all of its derivatives have truly brought about a new digital age that, in turn, has brought about a proliferation of data like never before. Data on what you...
View ArticleSmart Money
Look up the term “smart money” in the dictionary and it’s likely that you’ll find an entry for Union Square Ventures (USV), one of the most notable and successful early stage Internet focused venture...
View ArticleMore Byte to the Beat
It used to be that technology merely served as a tool to convey and distribute pop culture (i.e. TV enabling audiences everywhere to see a music video, radio broadcasting rising hit songs, etc.)....
View ArticleCan You Afford to Ignore a Billion?
For years we used to hear about mobile marketing as of a revolutionary idea. However, although expectations were high, for a long time it was regarded as a niche area of marketing communications, at...
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The Digital Lab Takes Over SXSW 2010
The interactive portion of another South By Southwest (SXSW) Festival has drawn to a close and the event known by some as “spring break for geeks” was a positive showing by all accords as it drew...
View ArticleForget the Internet. It’s all about the Outernet.
So what exactly is the Outernet? Any why should anyone care? Those are two of the many questions that our thought leaders at digital network Proximity Worldwide and micro-trend researcher TrendONE...
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